Privacy Policy

What Teavana Collects When You Browse Our Tea Site

Teavana collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to communications from Teavana, we collect your name and email address. This allows us to respond to your inquiries and send you updates about our tea collections — from Jade Citrus Mint to Peach Tranquility.

Information collected automatically: When you visit Teavana, we automatically collect technical information about your device and browsing activity. This includes your device type, browser, operating system, IP address, approximate geographic location, pages you visit on our site, time spent on each page, and the site that referred you to Teavana. We collect this data through cookies and analytics tools to understand how tea lovers interact with our content.

Information from third parties: Teavana receives affiliate tracking data from Amazon Associates to attribute qualifying purchases made through our tea product links. We also receive aggregated analytics data from Google Analytics about site traffic patterns and user behavior.

How Teavana Uses Your Information

Teavana uses the information we collect to:

• Operate and improve our tea content site, including product pages for loose leaf teas, tea bags, and specialty blends
• Respond to your questions about our tea collections, brewing methods, and product recommendations
• Send you communications you’ve opted into, including updates about new tea arrivals, seasonal blends, and featured collections
• Analyze site traffic and user behavior to understand which tea products and content resonate most with our audience
• Comply with legal obligations and maintain records as required by law
• Maintain site security, prevent fraud, and protect against malicious activity
• Track affiliate referrals to Amazon.com where you can purchase the teas featured on Teavana

Cookies and Tracking on Teavana’s Tea Store

Teavana uses cookies and similar tracking technologies to provide a better experience for tea lovers visiting our site. Here’s what we use:

Essential cookies: These are required for basic site functionality, including navigation between tea categories (Herbal Tea, Green Tea, Black Tea, Chai Tea, Wellness Tea) and secure form submissions. Without these cookies, core features of Teavana would not work properly.

Analytics cookies: Teavana uses Google Analytics to track how visitors use our site. This includes which tea product pages you visit, how long you spend reading about each blend, where you came from before visiting Teavana, and what content you engage with most. All analytics data is aggregated and anonymized. Google Analytics helps us understand whether tea lovers prefer loose leaf teas or tea bags, which seasonal blends generate the most interest, and how to improve our content.

Advertising cookies: Amazon Associates uses cookies to track when you click through from Teavana to Amazon.com and complete a qualifying purchase. These cookies allow Amazon to attribute sales to our affiliate links so Teavana can earn commissions on tea purchases you make. The cookies do not change your Amazon experience or the prices you pay.

You can manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling essential cookies may affect your ability to use certain features of Teavana. Disabling analytics or advertising cookies will not impact core site functionality but may affect our ability to improve content or earn affiliate commissions.

How Teavana Shares Your Tea Lover Information

Teavana may share the information we collect with the following parties:

Service providers: We work with hosting providers, email service platforms, and analytics tools that help us operate Teavana. These providers process data on our behalf and are contractually required to protect your information and use it only for the purposes we specify.

Amazon Associates Program: As part of the Amazon Associates affiliate program, Teavana shares referral data with Amazon.com when you click through to purchase tea products. This allows Amazon to track qualifying purchases and attribute commissions to Teavana. Amazon’s use of this data is governed by Amazon’s own privacy policy.

Legal and regulatory authorities: Teavana may disclose information when required by law, subpoena, court order, or government regulation. We may also share information to protect our legal rights, prevent fraud, or ensure site security.

Business transfers: In the event Teavana is acquired, merged, or undergoes a business restructuring, your information may be transferred to the acquiring party as part of that transaction.

Teavana does not sell personal information to third parties for their marketing purposes. We do not rent or trade email lists. Your information is used solely to operate our tea content site and fulfill the purposes described in this Privacy Policy.

Security Measures for Teavana Data

Teavana implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission, secure hosting infrastructure, restricted access to personal data, and regular security assessments.

However, no method of transmission over the internet or electronic storage is 100% secure. While Teavana strives to protect your information using industry-standard practices, we cannot guarantee absolute security. You transmit information to Teavana at your own risk.

Your Privacy Rights as a Tea Lover

All visitors to Teavana have the following privacy rights:

• Access: Request a copy of the personal information Teavana holds about you
• Correction: Request correction of any inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal or operational requirements
• Opt-out: Unsubscribe from marketing communications at any time using the link in any email or by contacting us directly
• Restriction: Request that Teavana limit how we process your information

GDPR Rights (European Union and European Economic Area residents):

If you are located in the EU or EEA, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data and receive information about how Teavana processes it
• Right to rectification of inaccurate data
• Right to erasure (the “right to be forgotten”) when your data is no longer necessary or you withdraw consent
• Right to restrict processing in certain circumstances
• Right to data portability — receive your data in a structured, machine-readable format and transmit it to another controller
• Right to object to processing, including processing for direct marketing
• Right to withdraw consent at any time for processing based on consent
• Right to lodge a complaint with your local supervisory authority if you believe Teavana has violated your data protection rights

CCPA/CPRA Rights (California residents):

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know: Request disclosure of what personal information Teavana has collected about you, including categories of data, sources, purposes, and third parties we share it with
• Right to know about sales and sharing: Request whether Teavana sells or shares your personal information and to whom (Teavana does not sell personal information)
• Right to opt-out: Opt out of the sale or sharing of your personal information (not applicable as Teavana does not sell data)
• Right to deletion: Request deletion of personal information Teavana has collected, subject to certain exceptions
• Right to correction: Request correction of inaccurate personal information
• Right to limit use of sensitive information: Request that Teavana limit use of sensitive personal information (Teavana does not collect sensitive personal information as defined by CPRA)
• Non-discrimination: You have the right to exercise your CCPA/CPRA rights without receiving discriminatory treatment, including denial of service, different pricing, or reduced quality

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) Rights:

Residents of Virginia, Colorado, Connecticut, and Utah have substantially similar privacy rights to those provided under CCPA/CPRA, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising and profiling. These rights are subject to state-specific provisions and exemptions.

How to exercise your rights:

To exercise any of the privacy rights described above, submit a request by email to the address listed in the Contact section below or use the contact form on Teavana. We will respond to your request within 30–45 days, depending on applicable law. We may need to verify your identity before processing certain requests to protect your information from unauthorized access. Verification may require you to provide additional information or confirm details about your prior interactions with Teavana.

Children’s Privacy and Teavana Tea Content

Teavana is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 in compliance with the Children’s Online Privacy Protection Act (COPPA). Our tea content is intended for adult tea lovers and parents making purchasing decisions.

If you are a parent or guardian and believe your child has provided Teavana with personal information, please contact us immediately using the information in the Contact section below. We will promptly delete any information we have collected from a child under 13.

Third-Party Links from Teavana

Teavana contains links to Amazon.com where you can purchase the loose leaf teas, tea bags, and specialty blends featured on our site. We also link to other third-party websites for informational purposes, such as brewing guides or tea education resources.

Teavana is not responsible for the privacy practices, content, or accuracy of any third-party website. Each external site operates under its own privacy policy and terms of use. We encourage you to review the privacy policies of any third-party site you visit after leaving Teavana. Clicking external links is at your own risk.

International Data Transfers for Tea Lovers Worldwide

Teavana operates in the United States. If you access our tea site from outside the United States, your information may be transferred to, stored, and processed in the US. Data protection laws in the United States may differ from those in your country of residence.

By using Teavana, you consent to the transfer of your information to the United States. Teavana takes steps to ensure adequate protections are in place for international data transfers, in compliance with applicable law, including implementing standard contractual clauses where required and maintaining security safeguards for data in transit and at rest.

How Long Teavana Retains Your Information

Teavana retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions are typically retained for up to 12 months to ensure we can respond to follow-up inquiries and maintain customer service records. Email addresses used for communications are retained until you unsubscribe or request deletion. Analytics data collected through Google Analytics is governed by Google’s data retention policies, which Teavana has configured to retain aggregated data for 26 months.

After the applicable retention period, Teavana deletes or anonymizes personal information in accordance with our data retention schedule and legal obligations.

Email Communications from Teavana

If you subscribe to Teavana communications, you will receive periodic emails about our tea collections, new product arrivals, seasonal blends, brewing tips, and featured content. These emails are designed to help tea lovers discover new favorites — from Chamomile Mint Blossom to Emperor’s Clouds and Mist to Peach Tranquility.

You may unsubscribe from Teavana emails at any time by clicking the unsubscribe link included in every email or by contacting us directly using the information in the Contact section below. Please note that even if you unsubscribe from marketing emails, we may still send you transactional or service-related messages, such as responses to inquiries you submit through our contact form.

Do Not Track Signals

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, Teavana does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy, including through cookies and analytics tools, regardless of DNT settings.

If we adopt a DNT policy in the future, we will update this Privacy Policy to reflect how we respond to DNT signals.

Changes to Teavana’s Privacy Policy

Teavana may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or site features. We will indicate the effective date of the latest revision at the top of this page.

Material changes to this Privacy Policy will be communicated with reasonable notice. We may post a notice on the homepage of Teavana or send an email to subscribers announcing significant updates. Continued use of Teavana after changes are posted constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how Teavana protects your information.

Contact Teavana About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or raise concerns about how Teavana handles your information, please contact us at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Teavana has shared with third parties for their direct marketing purposes during the preceding calendar year. To make such a request, contact us using the information in the Contact section above.

As stated throughout this Privacy Policy, Teavana does not sell or share personal information with third parties for their direct marketing purposes. We use information solely to operate our tea content site and participate in the Amazon Associates affiliate program.

Your Consent to This Privacy Policy

By using Teavana — whether you’re exploring our Herbal Tea collection, reading about Jade Citrus Mint, or discovering the perfect loose leaf blend — you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use Teavana.

Every Teavana blend is crafted for tea lovers who demand more than ordinary teabags. From Jade Citrus Mint to Peach Tranquility, our loose leaf teas deliver exceptional flavor in every cup — hot or iced, morning or night. Thank you for trusting Teavana with your tea journey.